When I booked to do this blog, I was going to do a write up of the RNA Christmas party, but plenty of people have reported back on that so I decided to muse about a conversation I’d had just last weekend over lunch with two fellow authors. How can we expand our relatively small part – historical – of a growing but still relatively small genre – GLBT romance?
I’m worried that when we promote, through all the usual social media from facebook to yahoo groups, we’re promoting to the same, small audience. Often we’re promoting to each other. Not that there’s anything wrong with that – most of us authors want to keep an eye out for new books to read and the core audience of avid readers should be valued and cosseted. They’re our life blood.
But I’m convinced there’s a bigger market. Look at the success of Mary Renault’s books or Pat Barker’s Regeneration trilogy. Look at how many people watchedBrokebackMountain. Think about all the fans of boybands who go crazy when there’s the slightest hint of romantic interaction (real or imagined) between the band members. Or the ladies of a certain age (classic romance readers!) who go all gooey at John Barrowman concerts when he talks about his partner Scott. How do we get these potential readers to know about our books?
Well, there’s the question and if I could answer it effectively I’d be very rich. I’m sure that attending events or being members of writing organisations which are not primarily for writers of GLBT books must help. It gets our names and our genre ‘out there’, hopefully reaching new readers with the help of the accompanying promo opportunities these organisations provide. Being alert to things which are outside our usual run of things and being brave enough to take advantage of them – posting at a different yahoo group, a chance to do a reading at a library, getting an article into a trade magazine, etc – could and should be things we look out for.
But could we be doing more, and is it something we could be doing more effectively together? Who’s up for making 2012 the year we push the boundaries out?